As the world begins to gradually reopen, we are excited to welcome our loyal guests back to our hotels while meeting your health and wellbeing standards. When you are ready to travel again, we understand that you will understandably have a heightened awareness and expectation of cleanliness when it comes to your choice of accommodations.
For nearly 75-years, Best Western® Hotels & Resorts has been an industry leader in our reputation for providing you with clean, well-maintained accommodations. In 2012, we became the first hotel brand to set a high-level of cleanliness with the roll out of our I Care Clean program in partnership with IDEO. At the onslaught of the COVID-19 pandemic, we were among the first in the industry to roll out standards and best practices to enhance our cleaning protocol. Now, as part of our ongoing commitment to keeping you safe and healthy during these challenging times, we have expanded on those industry-leading cleaning standards with the launch of the new We Care CleanSM program.
Based upon guidance provided by the Centers for Disease Control and Prevention (CDC), the Occupational Safety and Health Administration (OSHA), the Environmental Protection Agency (EPA), and of course the Dutch RIVM, the We Care Clean program addresses everything from guest room and common area cleanliness, to streamlined processes that minimize contact between guests and associates while maintaining the customer service you expect from a Best Western-branded hotel.
When you next stay with us, there will be some changes you can clearly see, such as the installation of social distancing floor decals; while others, you can rest assured are taking place behind the scenes, such as the enforcement of heightened and comprehensive cleanliness standards. The We Care Clean program addresses five key areas in our hotels: